When everyone around you is asking What's in it for me?, Joe Polish-"the most connected person on the planet"-offers one simple question to change the conversation. There's no shortage of networking and entrepreneurship advice in books and on social media in today's world-but it's harder than ever to know what's authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport. Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there's a simple (though sometimes not easy) way out that begins with one question- "What's in it for them?" In What's in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to- Deepen rapport and connect with others by identifying and reducing their suffering Update Dale Carnegie's insights to win the right friends and influence the right people Overcome others' intimidation tactics to find true appreciation in relationships Build character for better results than capabilities can ever give on their own Use basic marketing principles to find true love Protect your efforts from the "takers" of the world And much more-all to help the givers of the world thrive in business without neglecting their relationships. Early in life, Joe Polish's struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed "the most connected person on the planet" for his work with Genius Network, one of the world's most impactful networking groups for high-achieving entrepreneurs. After 30 years of putting his own advice into practice, Polish now speaks to audiences all around the world and is surrounded by business leaders and billionaires he calls friends. In What's in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there-and offers a few cautionary tales along the way.
When everyone around you is asking What's in it for me?, Joe Polish-"the most connected person on the planet"-offers one simple question to change the conversation. There's no shortage of networking and entrepreneurship advice in books and on social media in today's world-but it's harder than ever to know what's authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport. Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there's a simple (though sometimes not easy) way out that begins with one question- "What's in it for them?" In What's in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to- Deepen rapport and connect with others by identifying and reducing their suffering Update Dale Carnegie's insights to win the right friends and influence the right people Overcome others' intimidation tactics to find true appreciation in relationships Build character for better results than capabilities can ever give on their own Use basic marketing principles to find true love Protect your efforts from the "takers" of the world And much more-all to help the givers of the world thrive in business without neglecting their relationships. Early in life, Joe Polish's struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed "the most connected person on the planet" for his work with Genius Network, one of the world's most impactful networking groups for high-achieving entrepreneurs. After 30 years of putting his own advice into practice, Polish now speaks to audiences all around the world and is surrounded by business leaders and billionaires he calls friends. In What's in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there-and offers a few cautionary tales along the way.
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BookLoop is your trusted local Australian destination for books, games, toys, puzzles, tarot cards, stationery, and thoughtful gifts, offering a huge range of carefully curated products for curious minds of all ages. As a proudly Australian-owned bookstore, we are passionate about connecting our community with inspiring reads, creative play, and unique finds that bring joy, spark imagination, and support lifelong learning. Whether you're shopping for bestselling fiction, children’s picture books, educational resources, or non-fiction titles that encourage mental health, mindfulness, and personal growth, our ever-expanding book collection has something for everyone—including titles from local Australian authors that celebrate homegrown talent and storytelling. But we’re more than just a bookstore—our diverse range includes engaging puzzles for solo or family fun, educational and screen-free toys designed to develop skills and creativity, and family-friendly board games that bring people together. If you're looking for something with a little extra meaning, our beautifully illustrated tarot cards and oracle decks are perfect for beginners and seasoned readers alike, with options chosen for their artistry, symbolism, and accessibility. We also carry a range of gifts and stationery, from handcrafted journals and high-quality pens to bookmarks, greeting cards, candles, and calming tools, making it easy to find the perfect present for birthdays, celebrations, or simply because. Every product on our shelves is selected with care, quality, and purpose, making BookLoop a one-stop shop for thoughtful, meaningful shopping that supports creativity and wellbeing. We believe in the value of small business and community connection, which is why we’re committed to sourcing products that reflect our values and offering the kind of friendly, personalised service that big retailers can’t match. When you shop with us, you’re not only choosing beautifully curated items—you’re supporting a local Australian business that genuinely cares. We ship Australia-wide with a flat rate to keep things simple and affordable, and every order is carefully packed and quickly dispatched by our small, dedicated team. Our online shopping experience is safe, easy, and user-friendly, making it convenient to explore our wide range of books, gifts, and games from the comfort of home. We’ve seen a growing demand for titles and toys that support mental health, especially in children and teens, and we’re proud to stock a growing number of books on ADHD, emotional regulation, positive thinking, and self-esteem, as well as calming puzzles and sensory-friendly gifts that are both fun and supportive. Whether you're looking to inspire a young reader, encourage imaginative play, find your next favourite novel, or gift someone something truly special, BookLoop has you covered. Thank you for choosing to shop local and support a business that believes in the power of stories, creativity, and connection—explore our full collection today and experience the difference of thoughtful, heart-led retail with BookLoop.
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