Us Plus Them

In Us Plus Them, Todd Pittinsky argues against the assumption that simply reducing prejudice will improve relationships between different groups. The simple rooting out of what we don't want will only fuel the problem. Instead, his research shows that moving from the desire to stamp out prejudice to an approach that builds interest, kinship and engagement will actually open up new possibilities within groups thrown together based on circumstance-whether that's in schools, neighborhoods, companies, or even nations.