Ultimate Guide to Pay-Per-Click Advertising

Millions compete for exposure on Google but 99% of them fail to get results. Search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.Using proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. This new edition covers recent revolutionary changes in paid search, mobile search, and "search extensions" you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.