The no-bullsh*t guide to all things PR, social media, business and building your brand. The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work. Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, Roxy's Little Black Book is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.
The no-bullsh*t guide to all things PR, social media, business and building your brand. The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work. Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, Roxy's Little Black Book is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.
This gift book, aimed at coffee aficionados, reveals how to discriminate between Kenyan and Columbian; the correct dosage for first-rate espressos; why you should avoid storing coffee in the freezer;...
The Little Books of Tips series is a collection of books, each 50 tips in size, delivering wisdom and advice on a whole range of popular subjects covering food, gardening, craft, sports and hobbies...
The Little Books of Tips series is a collection of books, each 50 tips in size, delivering wisdom and advice on a whole range of popular subjects covering food, gardening, craft, sports and hobbies...
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