Reverse Innovation introduces the idea of developing in emerging markets first-instead of scaling down rich world products-to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: "Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not."
Reverse Innovation introduces the idea of developing in emerging markets first-instead of scaling down rich world products-to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: "Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not."
The Definition and Importance of Reverse EngineeringReverse engineering is a process that involves dissecting and analyzing a product or system to understand its design, functionality, and inner...
Rabies kills. Can it also cure? Dr. Tessa Price knows what it's like to lose a child to a genetic disease. To spare another mother this pain, she invents a radical new gene therapy that might...
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