Behavioural economics

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions,...

How do you build a business that thrives during good times and bad? Is there a strategy that can set up  your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn...

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not...

National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and...

‘A damn hilarious read.’ Nazeem Hussain‘A true barbarian.’ Andrew BoltOur world is in chaos lol. And no, Australian Millennials, it’s not your imagination: things are especially f**ked for us.Millions of Baby Boomers got beach houses, free education,...

A thought-provoking and provocative challenge to consumerism (with plenty of name-dropping and celebrity antics).Sassy and satirical, Shopomania is an economic, environmental and social study. This light-hearted, dark-souled dictionary of coined words,...

Great leaders embrace a higher purpose to win. The NetPromoter System shines as their guiding star.Fewmanagement ideas have spread so far and wide as the Net Promoter System (NPS).Since its conception almost two decades ago by customer loyalty guru...

During the 1980s and 1990s, European economies went through a period of slowing economic growth and high unemployment, what some economists described as "secular decline." On the other side of the Atlantic, the United States enjoyed a robust recovery...

Soon, old people will outnumber young people, nearly everywhere in the world. This demographic fact presents challenges, but also massive opportunities. Experts estimate the so-called longevity market at $21 trillion. But it will be impossible to reach...

Your relationships with your 'smart' products are about to get a lot more personal.Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the...

In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and...

+++ Named One of Forbes Top 10 Books Of 2019 +++"If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off...

Are you making it difficult for your potential customers to buy from you?Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even...

In his 1983 classic The Poverty of Affluenceexamines the psychological underpinnings of our insatiable desire for growth, and endless quest for "more"-whether in jobs, relationships, or any other sphere of life-suggesting that our commitment to...

Written to provide a grounding in behavioral insights research, Behavioral Science in the Wild assists managers to implement research findings on behavioral change in their own workplace operations. In particular, this book shares prescriptive advice on...

How digital technology is upending the traditional creative industries-and why that might be a good thingThe digital revolution poses a mortal threat to the major creative industries-music, publishing, television, and the movies. The ease with which...

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable this book is for you. This collection of HBR articles will help you turn angry customers into...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into...

A unique and definitive reader on our "national passion"-buying stuff-and its consequences for American society. We are citizens, owners and workers, believers and heathens, but today more than anything else we are consumers. How this came to be and its...