Public relations Books

A first-of-its-kind look at the outrage being directed at organisations across the globe and how leaders can respond to it.Outrage is everywhere on the left and on the right and many companies are finding themselves in the crosshairs. Go Fund Me was...

In a groundbreaking first, cancel culture and its core elements are clearly defined, and a convincing case is made against this fundamentally un-American practice.Cancel culture is an insidious force in society today. In the seconds it takes to make one...

"There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band."Brett Anderson, Suede"Suede were Marmite at the time, and I was expecting the press to trash them. Every meeting I had...

Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common...

Nicknamed "the father of public relations," Edward Bernays (18911995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how...