Advertising

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can...

A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success • Follows 19th-century pharmacist Angelo Mariani’s interest in coca from medical uses to the development and healing effects of his...

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality-YOUR BRAND SHOULD BE A HAPPY, FREE...

Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival...

Drawn is a compendium of Frazier's illustrations for the most prominent publications and businesses in America and abroad. The book presents over 405 illustrations and sketches curated from a career spanning over 40 years. Respected by design peers and...

The latest book fromDr. Direct! will show you how to master online advertising and enhance your social media strategies.This is the perfect companion to the author's bestselling bookCashvertising.Are you frustrated by lousy response to your online ads...

Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou...

How did the advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the...

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle...

Prolific author andco-chair of the MFA Design School of Visual Arts Steven Hellershares his love of design with the world throughessays, interviews, and profiles.Design is a living. But to live passion is essential.For the Love of Design is an anthology...

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200...

The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and...

Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer...

Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes "in the wonder and exuberance of someone who gets paid-by clients to do what he loves." Howe places immense value on curiosity and passion to...

"Forces even the most sophisticated to rethink and rework their ideas of how images work in the world."--School Library Journal.* Traces the history of the swastika, from religious symbol to reviled symbol * More than 175 illustrations * Powerful...

You will undoubtedly recognise quite a few of the products featured in this book-the Coca-Cola bottle, the Wester & Co pocket knife, the Kitchen Aid mixer, the Le Creuset Dutch oven, the Weber grill, the Bic cristal pen, the Rolodex address file,...

Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and...

70 Ads to Save the World: An Illustrated Memoir of Social Changeoffers a detailed and entertaining account of the groundbreaking work of advertising visionary, Jerry Mander.Chronicling his evolution from corporate advertising to non-profit and political...

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong...