Sales and marketing Books

Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common...

Great leaders embrace a higher purpose to win. The NetPromoter System shines as their guiding star.Fewmanagement ideas have spread so far and wide as the Net Promoter System (NPS).Since its conception almost two decades ago by customer loyalty guru...

Building your business doesn't have to be hard. Shopify lays the foundation so you can drop the 9-5 and form an empire of your own.Ready to jump in headfirst? Shopify's low-cost, low-risk solutions means there's no barrier to entry, no matter the size of...

The ultimate Dan Kennedy collection.Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection...

Your brand is unique. Your website content should be, too.Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover...

Soon, old people will outnumber young people, nearly everywhere in the world. This demographic fact presents challenges, but also massive opportunities. Experts estimate the so-called longevity market at $21 trillion. But it will be impossible to reach...

Can blockchain solve your biggest business problem?While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply...

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings...

In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and...

How Strategy Works in an Interconnected, Automated World Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more...

Stay focused. Stick to your knitting. Go with what works. In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing us to keep focused on the core business become extremely powerful. And, of course, profiting...

A playbook for growing your business no matter the circumstances."Weeds scale faster than any business. It's in their DNA."-Kathy Ireland, CEO, Kathy Ireland WorldwideHall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist...

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer...

+++ Named One of Forbes Top 10 Books Of 2019 +++"If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off...

Are you making it difficult for your potential customers to buy from you?Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even...

Nicknamed "the father of public relations," Edward Bernays (18911995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how...

A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant This international...

Prolific author andco-chair of the MFA Design School of Visual Arts Steven Hellershares his love of design with the world throughessays, interviews, and profiles.Design is a living. But to live passion is essential.For the Love of Design is an anthology...

The Black Experience in Designspotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.Excluded from traditional design history and educational canons that heavily favor European modernist influences, the...

Methods and Advice for Making the Most of Your Podcast-Pricing, Sponsors, Crowdfunding, and MorePick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that...

A sophisticated examination of today's contemporary art market from an art dealer's point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in...

An Expertly Written Guidebook to Teaching Design at All LevelsTeaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well...

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200...

The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and...

Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer...

Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan...

The only sales process you'll ever needIn Warrior Selling: The 12 Steps to Achieving a 100% Conversion Rate, sales guru Jason Forrest gives sales professionals the process, mindset, and persuasive language they need to find their inner sales warrior. The...

You will undoubtedly recognise quite a few of the products featured in this book-the Coca-Cola bottle, the Wester & Co pocket knife, the Kitchen Aid mixer, the Le Creuset Dutch oven, the Weber grill, the Bic cristal pen, the Rolodex address file,...

Written to provide a grounding in behavioral insights research, Behavioral Science in the Wild assists managers to implement research findings on behavioral change in their own workplace operations. In particular, this book shares prescriptive advice on...

Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and...

70 Ads to Save the World: An Illustrated Memoir of Social Changeoffers a detailed and entertaining account of the groundbreaking work of advertising visionary, Jerry Mander.Chronicling his evolution from corporate advertising to non-profit and political...

The changemaker's guide to catalysing environmental behaviour change for a healthy future.To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make...

Delve into this exploration of what it means to be Korean.South Korea is now an economic and technological superpower but how, as a country, did they rebound so quickly from war and political unrest? And how can that success be replicated in other...

The Qualified Sales Leader is written by a five time Chief Revenue Officer in an easy to read conversational and narrative style. The book provides enterprise software sales leaders and their sales reps proven methods to sell more by quantifying business...

The key to success, salespeople are told, is to follow specific steps and techniques. Just heed the advice of this guru, and you'll be the best! That approach doesn't work for most salespeople. It probably doesn't work for you either. The most successful...

The Lessons Learned Series Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out--with Lessons Learned. Concise and engaging, each volume in this new series offers twelve to...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into...

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong...

Creative Content Kit is a four-step process for creating content strategy, inspired by 'The System of Publishing' theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools. The deck of 65 cards is made...

If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an...

From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness...

Essential for anyone wanting to take Instagram seriously. Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users...