Sales and marketing Books

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales...

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk...

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions,...

Reversing into the Future: New Wave Graphics 1977–1990 is a unique and fascinating book of graphic design history curated from Andrew Krivine’s personal and vast collection of original posters, flyers, artworks and memorabilia from the golden age of...

100 Symbols That Changed The World looks at the genesis and adoption of the world’s most recognizable symbols. Universal symbols have been used as a form of communication from the Bronze Age, when the dynasties of ancient Egypt began the evolution of...

Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young...

Unique in the histories of typography and street fashion, the lettering that is the subject of this book remains without attribution: an iron-on typeface created anonymously and passed down over decades and across subcultures.As more than 300 richly...

Master the art of the close with the latest book from the international authority on sales success. Sell Your Way to the Top shows you the exact steps it takes to create a lucrative sales career in any environment or industry by enhancing your sales...

How do you build a business that thrives during good times and bad? Is there a strategy that can set up  your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn...

How can this book help you make more sales right now?   Jeffrey Gitomer’s Little Red Book of Selling became the all-time bestselling Classic because it’s the only sales book that focuses on BOTH “how to sell” and the unknown secret of...

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not...

National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and...

INSTANT NEW YORK TIMES BESTSELLER • Financial Times Best Book of the Year The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” (The New York Times) that reveals—for the first time—exactly wat happened at Glossier, one of...

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can...

Your dreams become your destiny when you learn the secret art of asking!Most people have beautiful dreams deep inside—the things they would like to have, the relationships they’d love to enjoy, and the wellness and well-being that would help them express...

A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success • Follows 19th-century pharmacist Angelo Mariani’s interest in coca from medical uses to the development and healing effects of his...

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains...

Relationships are the foundation of our long-term business success.The problem is a million things get in the way:"I don't have enough time." "I don't want to be a nag." "They are super busy right now." And the biggest one-"I'm just not good at this...

The newest edition of How Senior Marketers Scale the Heights provides readers with a fresh take on maximizing their potential. In its initial publication, Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of...

Sales leadership essentials for an era of rapidly advancing digital technology.Effective sales management and running an effective sales organisation is the key to revenue generation, customer satisfaction, and business results. Whether you are a sales...

A first-of-its-kind look at the outrage being directed at organisations across the globe and how leaders can respond to it.Outrage is everywhere on the left and on the right and many companies are finding themselves in the crosshairs. Go Fund Me was...

In a world where consumers expect more instantly and seamlessly personalisation is a strategic imperative.Consumers want personalised experiences, but few companies are rising to the challenge. Those that succeed in personalisation build trusted...

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you...

Shortlisted for the 2017 Taste Canada Food Writing AwardsForeword by Ian Coutts, author of The Perfect Keg and Brew NorthWhat's more Canadian than beer? Craft brewing has exploded across Canada, reinvigorating the country's love and appreciation for its...

"Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and jam-packed with useful insights, Brand Seduction shows how...

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality-YOUR BRAND SHOULD BE A HAPPY, FREE...

Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival...

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks...

Drawn is a compendium of Frazier's illustrations for the most prominent publications and businesses in America and abroad. The book presents over 405 illustrations and sketches curated from a career spanning over 40 years. Respected by design peers and...

In this succinct volume, author Brainard Carey, an artist with prestigious exhibitions like the Whitney Biennial under his belt, distills two decades of personal experience and over 1,900 interviews with artists and curators for Yale University Radio...

The latest book fromDr. Direct! will show you how to master online advertising and enhance your social media strategies.This is the perfect companion to the author's bestselling bookCashvertising.Are you frustrated by lousy response to your online ads...

A handbook created for practitioners working in health and well-being who want to build a thriving, sustainable practice, their way. Whether they are new or have been in practice for years, many find marketing and running a business overwhelming. This...

You've got the artistic talent; now learn how to make a career out of it!Fine artists are taught many things about the history, theory, and craft of art in art schools and university art programs, but rarely do they learn much, if anything,...

In a groundbreaking first, cancel culture and its core elements are clearly defined, and a convincing case is made against this fundamentally un-American practice.Cancel culture is an insidious force in society today. In the seconds it takes to make one...

Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou...

Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to...

Not every client is a good client! Learn how to avoid problem clients that are more trouble than they're worth...To succeed in business you must learn how to recognize and avoid the Toxic Client. With useful stories everyone can relate to, Toxic Client...

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace...

"There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band."Brett Anderson, Suede"Suede were Marmite at the time, and I was expecting the press to trash them. Every meeting I had...

How did the advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the...

If you Google "content marketing," you will get thousands of results. But not each of these results will be related to true content marketing. Because this area of practice has exploded in recent years, there are many people and organizations who are...

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power...

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle...