A scorching collection of cartoons that is incisive, funny and fiercely feminist. 'Women, put down your never-ending to-do list and read this book cover to cover.' Rebecca Huntley 'The gender wars of household chores' - The Guardian 'Funny and relevant, this is a book to slip on all your colleagues' desks.' - Elle 'Emma talks about the clitoris like nobody else.' - Huffington Post 'Her comics perfectly explain the mental load that women bear in the household' - Marie Claire 'Widely shared on the net, her comic strips echo the feeling of many women who are exhausted by the need to always think of everything' - L'Express 'The mental load. It's incessant, gnawing, exhausting and disproportionately falls to women.' Leah Rupanner, ABC 'The mental load is the running commentary that plays in the minds of (mostly) women, of all the things that need doing that no one else sees but you.' AV Williams, news.com.au In her first book of comic strips, French artist Emma reflects on social and feminist issues by means of simple line drawings, dissecting the mental load, ie all that invisible and unpaid organizing, list-making and planning women do to manage their lives, and the lives of their family members. Most of us carry some form of mental load - about our work, household responsibilities, financial obligations and personal life; but what makes up that burden and how it's distributed within households and understood in offices is not always equal or fair. In her strips Emma deals with themes ranging from maternity leave (it is not a vacation!), domestic violence, the clitoris, the violence of the medical world on women during childbirth, and other feminist issues, and she does so in a straightforward way that is both hilarious and deadly serious. If you're not laughing, you're probably crying in recognition. Emma's comics also address the everyday outrages and absurdities of immigrant rights, income equality, and police violence. Emma has over 300,000 followers on Facebook, her comics have been shared 215,000 times, and have elicited comments from 21,000 internet users. An article about her in the French magazine L'Express drew 1.8 million views - a record since the site was created. She is now a regular contributor to The Guardian. Many women will recognize themselves in The Mental Load, which is sure to stir a wide-ranging, important debate on what it really means to be a woman today.
A scorching collection of cartoons that is incisive, funny and fiercely feminist. 'Women, put down your never-ending to-do list and read this book cover to cover.' Rebecca Huntley 'The gender wars of household chores' - The Guardian 'Funny and relevant, this is a book to slip on all your colleagues' desks.' - Elle 'Emma talks about the clitoris like nobody else.' - Huffington Post 'Her comics perfectly explain the mental load that women bear in the household' - Marie Claire 'Widely shared on the net, her comic strips echo the feeling of many women who are exhausted by the need to always think of everything' - L'Express 'The mental load. It's incessant, gnawing, exhausting and disproportionately falls to women.' Leah Rupanner, ABC 'The mental load is the running commentary that plays in the minds of (mostly) women, of all the things that need doing that no one else sees but you.' AV Williams, news.com.au In her first book of comic strips, French artist Emma reflects on social and feminist issues by means of simple line drawings, dissecting the mental load, ie all that invisible and unpaid organizing, list-making and planning women do to manage their lives, and the lives of their family members. Most of us carry some form of mental load - about our work, household responsibilities, financial obligations and personal life; but what makes up that burden and how it's distributed within households and understood in offices is not always equal or fair. In her strips Emma deals with themes ranging from maternity leave (it is not a vacation!), domestic violence, the clitoris, the violence of the medical world on women during childbirth, and other feminist issues, and she does so in a straightforward way that is both hilarious and deadly serious. If you're not laughing, you're probably crying in recognition. Emma's comics also address the everyday outrages and absurdities of immigrant rights, income equality, and police violence. Emma has over 300,000 followers on Facebook, her comics have been shared 215,000 times, and have elicited comments from 21,000 internet users. An article about her in the French magazine L'Express drew 1.8 million views - a record since the site was created. She is now a regular contributor to The Guardian. Many women will recognize themselves in The Mental Load, which is sure to stir a wide-ranging, important debate on what it really means to be a woman today.
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BookLoop is your trusted local Australian destination for books, games, toys, puzzles, tarot cards, stationery, and thoughtful gifts, offering a huge range of carefully curated products for curious minds of all ages. As a proudly Australian-owned bookstore, we are passionate about connecting our community with inspiring reads, creative play, and unique finds that bring joy, spark imagination, and support lifelong learning. Whether you're shopping for bestselling fiction, children’s picture books, educational resources, or non-fiction titles that encourage mental health, mindfulness, and personal growth, our ever-expanding book collection has something for everyone—including titles from local Australian authors that celebrate homegrown talent and storytelling. But we’re more than just a bookstore—our diverse range includes engaging puzzles for solo or family fun, educational and screen-free toys designed to develop skills and creativity, and family-friendly board games that bring people together. If you're looking for something with a little extra meaning, our beautifully illustrated tarot cards and oracle decks are perfect for beginners and seasoned readers alike, with options chosen for their artistry, symbolism, and accessibility. We also carry a range of gifts and stationery, from handcrafted journals and high-quality pens to bookmarks, greeting cards, candles, and calming tools, making it easy to find the perfect present for birthdays, celebrations, or simply because. Every product on our shelves is selected with care, quality, and purpose, making BookLoop a one-stop shop for thoughtful, meaningful shopping that supports creativity and wellbeing. We believe in the value of small business and community connection, which is why we’re committed to sourcing products that reflect our values and offering the kind of friendly, personalised service that big retailers can’t match. When you shop with us, you’re not only choosing beautifully curated items—you’re supporting a local Australian business that genuinely cares. We ship Australia-wide with a flat rate to keep things simple and affordable, and every order is carefully packed and quickly dispatched by our small, dedicated team. Our online shopping experience is safe, easy, and user-friendly, making it convenient to explore our wide range of books, gifts, and games from the comfort of home. We’ve seen a growing demand for titles and toys that support mental health, especially in children and teens, and we’re proud to stock a growing number of books on ADHD, emotional regulation, positive thinking, and self-esteem, as well as calming puzzles and sensory-friendly gifts that are both fun and supportive. Whether you're looking to inspire a young reader, encourage imaginative play, find your next favourite novel, or gift someone something truly special, BookLoop has you covered. Thank you for choosing to shop local and support a business that believes in the power of stories, creativity, and connection—explore our full collection today and experience the difference of thoughtful, heart-led retail with BookLoop.
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