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Leading Digital

George Westerman

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Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.
Hardback
14-October-2014
256 Pages
RRP: $57.99
$56.00
Hurry up! Current stock:

Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.

The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how.  Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.

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RRP: $57.99
$56.00
Hurry up! Current stock:

Leading Digital

RRP: $57.99
$56.00

Description

Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.

The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how.  Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.

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