Ikigai

The international phenomenon- discover ikigai, the Japanese secret to a long and happy life from the world's longest living people.

Discover the Japanese secret to a long and happy life with the internationally bestselling guide to ikigai.

The people of Japan believe that everyone has an ikigai - a reason to jump out of bed each morning. And according to the residents of the Japanese island of Okinawa - the world's longest-living people - finding it is the key to a longer and more fulfilled life. 

Inspiring and comforting, this book will give you the life-changing tools to uncover your personal ikigai. It will show you how to leave urgency behind, find your purpose, nurture friendships and throw yourself into your passions. 

Bring meaning and joy to your every day with ikigai.

'A refreshingly simple recipe for happiness.' Stylist

'Warm, patient, and kind, this book pulls you gently along your own journey rather than pushing you from behind.' Neil Pasricha, bestselling author of The Happiness Equation

'You've tried hygge and lagom - but it turns out ikigai is the key to happiness' Independent