Harvard Business Review on Increasing Customer Loyalty

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable this book is for you. This collection of HBR articles will help you turn angry customers into loyal advocates, get more people to recommend you, boost customer satisfaction by satisfying your employees, invest in the right CRM technology for your business, mine customer data for more effective marketing, and increase your customers' lifetime value.