Why chasing after expressive individualism, experiences, and desires always fails to deliver on its promise of happiness.
Today we are told to be true to ourselves, look within for answers, and follow our hearts. But when we put our own happiness first, we experience record-breaking levels of aimlessness, loneliness, depression, and anxiety. Self-centeredness always fails to deliver the fulfillment we're seeking.
In Don't Follow Your Heart, Thaddeus Williams debunks the "ten commandments of self-worship," which include popular propaganda, like:
#liveyourbestlife: Thou shalt always act in accord with your chief end—to glorify and enjoy yourself forever.
#followyourheart: Thou shalt obey your emotions at all costs.
#yolo: Thou shalt pursue the rush of boundary-free experience.
Williams builds a case that this type of self-worship is not authentic, satisfying, or edgy. Instead, its rehashing what is literally humanity's oldest lie. He calls on a new generation of mavericks and renegades, heretics who refuse to march in unison with the self-obsessed herd. With a fascinating blend of theology, philosophy, science, psychology, and pop culture, Williams points us to a life beyond self-defeating dogmas to a more meaningful life centered on Someone infinitely more interesting, satisfying, and awesome than ourselves.
Featuring stories from Carl Trueman, Joni Eareckson Tada, J.P, Moreland, Josh McDowell, Alisa Childers, and more.
"Following the herd is leading our generation off a cliff. Maybe a little heresy can do us a lot of good." —Collin Hansen
Why chasing after expressive individualism, experiences, and desires always fails to deliver on its promise of happiness.
Today we are told to be true to ourselves, look within for answers, and follow our hearts. But when we put our own happiness first, we experience record-breaking levels of aimlessness, loneliness, depression, and anxiety. Self-centeredness always fails to deliver the fulfillment we're seeking.
In Don't Follow Your Heart, Thaddeus Williams debunks the "ten commandments of self-worship," which include popular propaganda, like:
#liveyourbestlife: Thou shalt always act in accord with your chief end—to glorify and enjoy yourself forever.
#followyourheart: Thou shalt obey your emotions at all costs.
#yolo: Thou shalt pursue the rush of boundary-free experience.
Williams builds a case that this type of self-worship is not authentic, satisfying, or edgy. Instead, its rehashing what is literally humanity's oldest lie. He calls on a new generation of mavericks and renegades, heretics who refuse to march in unison with the self-obsessed herd. With a fascinating blend of theology, philosophy, science, psychology, and pop culture, Williams points us to a life beyond self-defeating dogmas to a more meaningful life centered on Someone infinitely more interesting, satisfying, and awesome than ourselves.
Featuring stories from Carl Trueman, Joni Eareckson Tada, J.P, Moreland, Josh McDowell, Alisa Childers, and more.
"Following the herd is leading our generation off a cliff. Maybe a little heresy can do us a lot of good." —Collin Hansen
An ode to lifelong friendships and discovering your queer community, perfect for fans of Girls Like GIrls and Some Girls Do.You only get one soulmate, and I'm not throwing mine away.Alana and Gray...
BookLoop is your trusted local Australian destination for books, games, toys, puzzles, tarot cards, stationery, and thoughtful gifts, offering a huge range of carefully curated products for curious minds of all ages. As a proudly Australian-owned bookstore, we are passionate about connecting our community with inspiring reads, creative play, and unique finds that bring joy, spark imagination, and support lifelong learning. Whether you're shopping for bestselling fiction, children’s picture books, educational resources, or non-fiction titles that encourage mental health, mindfulness, and personal growth, our ever-expanding book collection has something for everyone—including titles from local Australian authors that celebrate homegrown talent and storytelling. But we’re more than just a bookstore—our diverse range includes engaging puzzles for solo or family fun, educational and screen-free toys designed to develop skills and creativity, and family-friendly board games that bring people together. If you're looking for something with a little extra meaning, our beautifully illustrated tarot cards and oracle decks are perfect for beginners and seasoned readers alike, with options chosen for their artistry, symbolism, and accessibility. We also carry a range of gifts and stationery, from handcrafted journals and high-quality pens to bookmarks, greeting cards, candles, and calming tools, making it easy to find the perfect present for birthdays, celebrations, or simply because. Every product on our shelves is selected with care, quality, and purpose, making BookLoop a one-stop shop for thoughtful, meaningful shopping that supports creativity and wellbeing. We believe in the value of small business and community connection, which is why we’re committed to sourcing products that reflect our values and offering the kind of friendly, personalised service that big retailers can’t match. When you shop with us, you’re not only choosing beautifully curated items—you’re supporting a local Australian business that genuinely cares. We ship Australia-wide with a flat rate to keep things simple and affordable, and every order is carefully packed and quickly dispatched by our small, dedicated team. Our online shopping experience is safe, easy, and user-friendly, making it convenient to explore our wide range of books, gifts, and games from the comfort of home. We’ve seen a growing demand for titles and toys that support mental health, especially in children and teens, and we’re proud to stock a growing number of books on ADHD, emotional regulation, positive thinking, and self-esteem, as well as calming puzzles and sensory-friendly gifts that are both fun and supportive. Whether you're looking to inspire a young reader, encourage imaginative play, find your next favourite novel, or gift someone something truly special, BookLoop has you covered. Thank you for choosing to shop local and support a business that believes in the power of stories, creativity, and connection—explore our full collection today and experience the difference of thoughtful, heart-led retail with BookLoop.
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