Anil Seth's radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Consciousness is the great unsolved mystery in our scientific understanding of the b
Anil Seth's radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Consciousness is the great unsolved mystery in our scientific understanding of the brain. Somewhere, somehow, inscribed in the brain is everything that makes you you. But how do we grasp what happens in the brain to turn mere electrical impulses into the vast range of perceptions, thoughts and emotions we feel from moment to moment? Anil Seth, one of Britain's leading neuroscientists, charts the developments in our understanding of consciousness, revealing radical interdisciplinary breakthroughs that must transform the way we think about the self. Drawing on his original research and collaborations with cognitive scientists, neuroscientists, psychiatrists, brain imagers, virtual reality wizards, mathematicians and philosophers, he puts forward an exhilarating new theory about how we experience the world that should encourage us to view ourselves as less apart from and more a part of the rest of nature. Seth's revolutionary framework for consciousness will turn what you thought you knew about yourself on its head. 'A brilliant beast of a book. A wide ranging synthesis- pulling together disparate stands- from philosophy, science, literature and personal experience.. Seth proposes to explain not just what and how we are, but probably provocative for some folks, why we are the way we are. Why do we have the feeling of continually being the same person? (when obviously I, at least, am not) Why do we have this feeling of being self aware? What is it for? Hugely inspirational.' - David Byrne 'Few people are as well positioned as Anil Seth to tackle the question of consciousness. Beautifully written, crystal clear, deeply insightful.' - David Eagleman
Anil Seth's radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Consciousness is the great unsolved mystery in our scientific understanding of the brain. Somewhere, somehow, inscribed in the brain is everything that makes you you. But how do we grasp what happens in the brain to turn mere electrical impulses into the vast range of perceptions, thoughts and emotions we feel from moment to moment? Anil Seth, one of Britain's leading neuroscientists, charts the developments in our understanding of consciousness, revealing radical interdisciplinary breakthroughs that must transform the way we think about the self. Drawing on his original research and collaborations with cognitive scientists, neuroscientists, psychiatrists, brain imagers, virtual reality wizards, mathematicians and philosophers, he puts forward an exhilarating new theory about how we experience the world that should encourage us to view ourselves as less apart from and more a part of the rest of nature. Seth's revolutionary framework for consciousness will turn what you thought you knew about yourself on its head. 'A brilliant beast of a book. A wide ranging synthesis- pulling together disparate stands- from philosophy, science, literature and personal experience.. Seth proposes to explain not just what and how we are, but probably provocative for some folks, why we are the way we are. Why do we have the feeling of continually being the same person? (when obviously I, at least, am not) Why do we have this feeling of being self aware? What is it for? Hugely inspirational.' - David Byrne 'Few people are as well positioned as Anil Seth to tackle the question of consciousness. Beautifully written, crystal clear, deeply insightful.' - David Eagleman
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BookLoop is your trusted local Australian destination for books, games, toys, puzzles, tarot cards, stationery, and thoughtful gifts, offering a huge range of carefully curated products for curious minds of all ages. As a proudly Australian-owned bookstore, we are passionate about connecting our community with inspiring reads, creative play, and unique finds that bring joy, spark imagination, and support lifelong learning. Whether you're shopping for bestselling fiction, children’s picture books, educational resources, or non-fiction titles that encourage mental health, mindfulness, and personal growth, our ever-expanding book collection has something for everyone—including titles from local Australian authors that celebrate homegrown talent and storytelling. But we’re more than just a bookstore—our diverse range includes engaging puzzles for solo or family fun, educational and screen-free toys designed to develop skills and creativity, and family-friendly board games that bring people together. If you're looking for something with a little extra meaning, our beautifully illustrated tarot cards and oracle decks are perfect for beginners and seasoned readers alike, with options chosen for their artistry, symbolism, and accessibility. We also carry a range of gifts and stationery, from handcrafted journals and high-quality pens to bookmarks, greeting cards, candles, and calming tools, making it easy to find the perfect present for birthdays, celebrations, or simply because. Every product on our shelves is selected with care, quality, and purpose, making BookLoop a one-stop shop for thoughtful, meaningful shopping that supports creativity and wellbeing. We believe in the value of small business and community connection, which is why we’re committed to sourcing products that reflect our values and offering the kind of friendly, personalised service that big retailers can’t match. When you shop with us, you’re not only choosing beautifully curated items—you’re supporting a local Australian business that genuinely cares. We ship Australia-wide with a flat rate to keep things simple and affordable, and every order is carefully packed and quickly dispatched by our small, dedicated team. Our online shopping experience is safe, easy, and user-friendly, making it convenient to explore our wide range of books, gifts, and games from the comfort of home. We’ve seen a growing demand for titles and toys that support mental health, especially in children and teens, and we’re proud to stock a growing number of books on ADHD, emotional regulation, positive thinking, and self-esteem, as well as calming puzzles and sensory-friendly gifts that are both fun and supportive. Whether you're looking to inspire a young reader, encourage imaginative play, find your next favourite novel, or gift someone something truly special, BookLoop has you covered. Thank you for choosing to shop local and support a business that believes in the power of stories, creativity, and connection—explore our full collection today and experience the difference of thoughtful, heart-led retail with BookLoop.
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