Here is a book for the small company wanting more for its advertising dollar. It explains, step by step, what advertising is, how it works, and what will work best for your small business. Worksheets allow you to analyze your company's position in the marketplace and to develop an effective campaign that builds on your company's attributes and reaches your target audience.This is an expanded and updated edition of The Advertising Handbook, written in response to feedback the author has received at seminars. This edition emphasizes marketing and positioning and how-to take advantage of new media opportunities.
Here is a book for the small company wanting more for its advertising dollar. It explains, step by step, what advertising is, how it works, and what will work best for your small business. Worksheets allow you to analyze your company's position in the marketplace and to develop an effective campaign that builds on your company's attributes and reaches your target audience.This is an expanded and updated edition of The Advertising Handbook, written in response to feedback the author has received at seminars. This edition emphasizes marketing and positioning and how-to take advantage of new media opportunities.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack...
The Busine$$ Offense Playbook serves as your guide to help you multiply the growth of your business or organization with people, process, and technology.
In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and...
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